Privacy Policy
How Unpyle collects, uses and protects your personal data.
Last updated: February 2026
Who we are
Unpyle is a brand of Responsestudios BV, a Belgian company offering AI services. This privacy policy explains how we collect, use and protect your personal data when you visit our website or use our services.
Data controller: Responsestudios BV (trading as Unpyle) Koninklijke Baan 28 B305, 8420 De Haan, Belgium VAT BE0885.912.876 hello@unpyle.com
What data we collect
Website visits
When you visit our website, we may collect:
- Pages visited and time spent
- Browser type and device information
- IP address (anonymized)
- Referral source
We use Google Analytics 4 (via Google Tag Manager) for website analytics. Tracking is only activated after you give consent through our cookie banner (powered by Usercentrics). No data is collected before consent is given.
Contact form
When you submit the contact form, we collect:
- First and last name
- Email address
- Phone number (optional)
- Company name
- Job title
- Preferred language
- Your message
Q&A form
When you submit a question through the Q&A form, we collect:
- First and last name
- Email address
- Phone number (optional)
- Company name
- Job title
- Selected topic
- Your question or challenge
- Screenshot (optional file upload)
Uploaded files are stored on Netlify and deleted when no longer needed for the stated purpose.
Service delivery
When you become a client, we additionally collect:
- Business contact details
- Company information (name, address, VAT number)
- Brand assets and marketing materials you share with us
- Communication history
How we use your data
We use your data to:
- Respond to your questions
- Deliver our services
- Send relevant updates about our services (only with your consent)
- Improve our website and services
We do not:
- Sell your data to third parties
- Use your data for automated decision-making
- Process data beyond what is necessary for the stated purposes
Legal basis
We process your data based on:
- Legitimate interest: Website analytics, service improvement
- Performance of a contract: Service delivery to clients
- Consent: Newsletter and marketing communications
Retention period
- Contact form submissions: 2 years after last interaction
- Client data: Duration of the contract + 7 years (Belgian legal obligation)
- Website analytics: 26 months (rolling)
Your rights
Under the GDPR, you have the right to:
- Access your personal data
- Correct inaccurate data
- Erase your data (right to be forgotten)
- Restrict processing
- Transfer your data to another provider
- Object to processing
- Withdraw consent at any time
To exercise these rights, contact us at hello@unpyle.com.
Data security
We implement appropriate technical and organizational measures to protect your data, including encrypted communication, secure hosting and access controls.
Third-party services
We use the following third-party services:
- Netlify: Website hosting and form processing (US, EU-compliant)
- Google Analytics 4: Website analytics (via Google Tag Manager, only after consent)
- Usercentrics: Cookie consent management
- Google Fonts: Typography (loaded via CDN)
- Calendly: Appointment scheduling
- Brevo: Contact list management and email marketing with double opt-in (EU, GDPR-compliant)
- Make.com: Routing form data from Netlify to Brevo (EU, GDPR-compliant)
Changes to this policy
We may update this privacy policy from time to time. Changes will be published on this page with an updated date.
Contact
For privacy-related questions:
- Email: hello@unpyle.com
- Responsestudios BV, Koninklijke Baan 28 B305, 8420 De Haan, Belgium
